Goodrich Floor Coverings first opened its doors in June 1995. Its owner, Craig Goodrich, had been working for years in the closet organizer business and realized his customer base had other needs, like many were in need of new floor coverings. So, he took a risk and leased a retail space near his home.

During his first year of business, he landed a contract to service tenant improvements in 10 apartment communities. He continued to learn more about flooring and his business grew rapidly. After quickly outgrowing his first space, he moved again. In 2002, his thriving business necessitated a move to another leased space. To further diversify, he added a commercial salesman. Again, in a year, he needed to double his space but this required only a short move across the parking lot.

In 2004, we started servicing a large builder contract providing their flooring needs. This kept us busy supplying their carpet and hard surface needs. Our warehouse space was constantly bursting at the seams, where we realized another move was necessary.

Craig had always wanted to own a building rather than lease. In June 2005 he realized this dream when he moved his business into an existing retail and warehouse building. Along with his team of family members, installers, and friends, he renovated the space into a beautiful showroom featuring carpet, tile, laminate, and hardwoods. This location on 900 East helped us serve the families of Salt Lake to beautify their living spaces for another ten years.

The opportunity came to purchase the old Joe's Trophy building on 4500 South in 2016. We started the process of planning to build a warehouse on the vacant part of the lot and we finally got the stamp of approval in April 2018. Our new warehouse was completed in the fall of 2019.

Goodrich Floor Coverings is a family business. Craig’s mom was his first receptionist. His wife, Laurie joined him full time in 1996. They have 4 daughters that have all worked with them, from secretarial work to tear-out to warehouse labor. None are afraid of work. They all have enjoyed working together (most of the time).

Craig's ambition, drive for success and helping people grew the company to its success today. Unfortunately, in December 2023 Craig passed away in his sleep. We were able to celebrate his life in the warehouse of his dreams. His wife and two of his daughters continue to run the business in his honor today.